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Scoop.it!
A recent report indicated the metrics L&D was reporting. And it raises the question whether they're measuring impact or not Via Marta Torán 
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Scoop.it!
The storytelling of the future is all about thinking big and staying real. These seven strategies will put you ahead of the curve.
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When marketers say that stories engage your readers, it’s not fluff - it’s psychology, and it’s incredibly powerful. Here's how to harness it.
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All brands must consider (and answer) two critical questions: "How exactly do we define 'engagement?'," and "Are all social media metrics created equal?"
AmadeoAbrogena's curator insight,
August 2, 2014 3:22 AM
When marketers use social media as an Intergrated Marketing Communications channel It is critical for companies to determine how they measure the value attached with consumer engagement with brand on social media as some interaction may be misleading in displaying different results. Consumer engagement in the form of Facebook shares can be more valuable than comments if the goal of the marketers is to build brand awareness and equity but this may not be the case in other instances when brands are seeking for consumer engagement in the form of comments to gain consumer insight for future improvements. |
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How are you measuring the effectiveness of your learning programs? Surveys? Quizzes? In today’s business climate, what gets measured gets managed. What doesn’t get measured doesn't matter. What doesn’t matter is soon made redundant. Via Marta Torán
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It's been a wild ride coaching and training leaders in business
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Tips and methods to evaluate social media and optimize your posts
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