Digital Transformation Leadership

CEOs are tasking leaders for an AI strategy. Technology leaders must borrow from the marketing playbook to change IT's narrative from cost-center to innovation factory.

Modern marketing strategy is a tug-of-war between assumptions and absolutes; gut instincts and concrete data.

The C-suite as a whole must consider security and information ownership challenges that digital transformation may bring, as well as the risks, all of which will differ radically as the business model evolves.

Consumer demands for the great experiences enabled by digitalization are forcing marketers and business leaders to reevaluate their strategies and approach digital transformation in a new way.

Omnichannel, on-demand fulfillment, personalization and core capabilities – the results are in and they’re robust enough to convince even the most risk-averse CIOs.

Data privacy measures are expanding, so leveraging zero- and first-party data is key to maximizing your customers' digital experience.

From product design to business intelligence and onto measuring market metrics, here's what five digital leaders believe businesses should focus on if they want to deliver great tech-enabled customer experiences.

Pieces of advice gleaned from leading CMOs.

Creating a digitally driven, responsive business relies on customer data. Ensuring that this is collected and used effectively benefits the bottom line and builds closer, more profitable relationships with customers.