Digital Transformation Leadership

Demand for high-quality data to train Generative AI algorithms presents new opportunities for organizations to monetize their data and protecting their privacy.

Regulators are clamping down on data privacy and safety violations, so businesses need to pay an extra measure of attention to them.

For many organisations, the struggles they are facing relate to sourcing, gathering, and utilising data, as well as tainted data sets or data that cannot be used lawfully and ethically.

Data privacy measures are expanding, so leveraging zero- and first-party data is key to maximizing your customers' digital experience.

If digital transformation aims for the freeing of as much data and accurate context as possible around the business, and data privacy looks to ensure confidentiality and pseudonymisation, how can the two co-exist?